At a recent board meeting of our club, ARROW, the subject of doing a membership survey came up. My Rotary club does annual membership surveys, and I’m a big proponent of them. While we were discussing the topic, I did a quick internet search and came up with the following two links:
They’re both fairly similar, although the Broken Arrow survey asks more questions about members’ experiences and preferences.
If you’re considering a membership survey of your own, another resource that you might want to check out is the Rotary publication, Enhancing the Club Experience. Although written for Rotary clubs, there’s lots of good information in it.
For example, it contains eight pages of sample questions on the following topics:
- Satisfaction with the club and its activities.
- Club culture.
- Appropriateness and relevance of meetings.
- Satisfaction with club activities.
- Communication and responsiveness of the club.
- Value of club membership.
This PDF file has some good tips, too, on running the survey. For example, it say, “Keep responses confidential when discussing and analyzing them.” One way to do that might be using an online survey tool, such as the one used by the NPARC.
Now might be a good time to conduct a membership survey, especially now that clubs are starting to meet in person again. A lot of club activities were put on hold over the last 18 months, but now as some are starting to emerge, conducting a membership survey might get your club re-started on the right foot.
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